He started off in classical advertising and went on to pursue his professional development in the field of digital communications. As Head of Digital at Communis DDB he strives to get his clients familiar with all the benefits of digital communications and be among the first to show them the opportunities of upcoming new technologies. He specializes in online crisis management, CRM, influencer and social media marketing. He strongly believes in the power of digital communications coupled with their ethical and responsible use. Being inquisitive by nature, he holds it possible that potential can be found in almost everything.