Header Image

Dušan Mašić


Business Development Manager

Dusan Masic is the  Senior Business Development Manager for Serbia, Pakistan and Afghanistan and is responsible for building the BBC’s family of partners and informing the development of new content in this part of the world.

Since joining the BBC in 2007, BBC has pioneered two highly successful news and current affairs co-productions with independent broadcasters (radio and television respectively) in Serbia and Turkey.

Dusan has more than twenty years’ experience in news journalism; including at senior editorial level where he ran the pressurised news room of Serbia’s lead independent national broadcaster B92. He also has significant experience of commercial radio management and prior to joining the BBC, he worked as a consultant for various European broadcasters and international media companies for more than decade, including work in Sierra Leone where he helped establish a local radio network.

Dusan also established Serbia’s first independent radio network in 1997, taking it to no 2 market position in 2 years and significantly increasing local and national advertising share for its members.

Dusan is author of a political history of B92 book and father to Amy Rose.