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Marija Matić

Direct Media
Direct Media

Marija is Direct Media’s Media Planning Director with 17 years of experience in the advertising industry.

She has been with Direct Media since it was founded in 2001. As the company’s media planning director, she is in charge of media campaign planning and strategic positioning, as well as the company’s research and creative divisions. She is responsible for developing in-house tools used for market research, media consumption, and campaign optimization. She has participated in more than 50 conferences and roundtables in Serbia and the region, sharing her knowledge with younger colleagues also through Direct Media’s internal training programs.

She is the first moderator in the media module of IAA Serbia’s AcademIAA and a member of the education program’s organizing committee. As a member of the IAA working group for the development of the code of ethics in marketing communications and advertising, she contributed to writing the code.